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SPONSORSHIP
Be
a part of the wine revolution |
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| This uniquely
African and Sowetan festival offers a range of sponsorship
categories for varying levels of brand exposure in the our
R3,4-million marketing plan covering Print, TV, Web, Press,
Outdoor and at the event. |
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The festival offers
a full-circle audience, segmented and classified as separate
markets in their own right, but all are connected audiences
at different levels in the consumer lifecycle. We encourage
you to use this festival as a business and brand-building
platform as well as a sales and income generating opportunity.
Our Audience
Our primary audiences are middle class Sowetan residents (46%)
and ex-Sowetans who travel from the southern and northern
suburbs (54%) into Soweto. The festival also attracts an exclusive
VIP and celebrity sect and offers 3 VIP platforms ideal for
hospitality engagements. |
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| Sponsorship Categories |
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HEADLINE |
ASSOCIATE |
GOLD |
SILVER |
WINE
LOUNGE |
WELCOME
BAG |
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| For sponsorship
enquiries contact sharon@hotsalsamedia.co.za
/ 074 461 0544 |
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| What
previous sponsors have said: |
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Tops at SPAR have, from
inception, been on the cutting edge of innovation
and now believe the time is right to begin
an association with the Soweto Wine Festival.
This market is a long-ignored opportunity
and we look forward to improving our brand
equity through this headline sponsorship.
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RAY
EDWARDS
CEO Tops at Spar |
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Robertsons Herbs and Spices
is delighted to be the official Seasonings sponsor
for the Soweto Wine & Lifestyle Festival 2014.
Robertsons has been a well-loved brand in the
lives of South Africans for 90 years and the
unique fit with the Festival ensures expert
blending remains part of the lifestyle of our
country. |
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DEEOLAN
GOVENDER
Robertsons Herbs and Spices Marketing Manager |
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The annual Tops at Spar
Soweto Wine and Lifestyle Festival is an integral
part of Joburg Tourism's destination marketing
strategy, serving to showcase Joburg from a
lifestyle and leisure perspective and positioning
the city as the continent's most exciting metropolitan
centre. |
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PHELISA
MANGCU
CEO of Joburg Tourism |
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The core value behind
the Soweto Wine festival was to introduce South
Africa's quality wines to the majority of the
population, and spread the message that wine
is not only for a few South Africans to enjoy.
Enjoying wine should be a way of life for all
South Africans. Today we continue to keep the
wine flowing by encouraging, educating and growing
wine drinkers in Mzansi. |
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SURAYA
HAMDULAY
Executive Head of Corporate Citizenship, Vodacom |
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